New chef-crafted Peanut Butter & Jelly Cups pair wholesome ingredients with the globally beloved PAW Patrol franchise

NEW YORK, Sept. 2, 2026 /PRNewswire/ — Incredifulls®, the premium frozen food brand known for its proprietary sourdough-brioche crust, today announced a licensing partnership with Paramount Products & Experiences to launch Incredifulls PAW Patrol® Peanut Butter & Jelly Cups.

The frozen handhelds reimagine PB&J with creamy peanut butter and strawberry jam or grape jelly, wrapped in Incredifulls’ signature soft sourdough-brioche crust. Each cup contains 5g of protein and is made without seed oils or high-fructose corn syrup.

Perfectly portioned for lunches, snacks, and adventures on the go, the cups can be enjoyed after thawing or warmed for a fresh-baked experience.

The collaboration pairs a timeless favorite with the imagination and adventurous spirit of PAW Patrol, which is produced by Spin Master Entertainment, airs on Nickelodeon and streams on Paramount+.

“As a mom of two young kids, I know some of the best family memories come from everyday moments,” said Michelle Jimenez-Meggiato, Co-Founder of Incredifulls. “PB&J is a nostalgic favorite that brings families together, and partnering with PAW Patrol makes those moments even more fun and imaginative. With excitement around the recent launch of PAW Patrol: The Dino Movie, it’s the perfect time to bring these beloved characters to one of childhood’s most iconic foods while delivering the quality and wholesome ingredients families expect from Incredifulls.”

The partnership marks Incredifulls’ first licensed collaboration and introduces its first Peanut Butter & Jelly Cups.

Launching this month in Peanut Butter & Strawberry Jam and Peanut Butter & Grape Jelly at Stew Leonard’s, select sites with Gopuff and FreshDirect.

PAW Patrol: The Dino Movie is now in theatres.

About Incredifulls

Incredifulls® is a Brooklyn-born, family-run premium frozen food brand founded by husband-and-wife duo Andrea Meggiato and Michelle Jimenez-Meggiato. The company first made its name with The Pizza Cupcake®, growing from New York favorites including Smorgasburg and Citi Field to national recognition following an appearance on Shark Tank in 2021. Built around its trade-secret, chef-crafted signature sourdough-brioche crust, Incredifulls transforms nostalgic favorites into elevated frozen handhelds made with high-quality, wholesome ingredients.

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SOURCE Incredifulls