Carolyn Murphy Joins Infinity Wellness as Partner and Chief Brand Officer

PR Newswire

DENVER, Sept. 1, 2026

DENVER, Sept. 1, 2026 /PRNewswire/ — Infinity Wellness, a next-generation wellness company creating clean, effective products rooted in whole-food nutrition, today announced that internationally acclaimed model, entrepreneur and wellness advocate Carolyn Murphy has joined the company as Partner and Chief Brand Officer. The appointment marks a defining moment for Infinity Wellness as it evolves from a pioneer in whole-food greens into a broader wellness platform designed to make high-quality, transparent nutrition an effortless part of everyday life.

As Partner and Chief Brand Officer, Murphy will lead the creative vision for Infinity Wellness, shaping brand storytelling, product positioning, creative direction and consumer experience while helping guide the company’s long-term strategic growth.

For more than three decades, Murphy has been one of the world’s most recognized faces in fashion, while also cultivating a reputation as an authentic voice in health, nutrition and holistic living. Her longstanding commitment to clean living and thoughtful wellness practices makes her a natural fit for the company’s mission.

“Carolyn embodies everything Infinity Wellness stands for,” said Lars Hem, CEO of Infinity Wellness. “She brings extraordinary creative vision, impeccable taste and, most importantly, a genuine passion for healthy living. As we continue to grow the brand, Carolyn’s perspective will help us create a deeper connection with consumers who are looking for wellness products they can truly trust.”

Murphy said her decision to join Infinity Wellness was rooted in the company’s unwavering commitment to ingredient integrity and its philosophy of nourishing the body through real, whole-food nutrition.

“I’ve always believed that true wellness begins with what we put into our bodies,” Murphy said. “Infinity Wellness shares my belief that quality, transparency and simplicity matter. I’m excited to join the company not only as Chief Brand Officer, but as a partner invested in helping build a brand that inspires healthier, more intentional living.”

Murphy’s appointment comes as Infinity Wellness continues to expand its portfolio of whole-food-based supplements, including its flagship greens blend, vitamin C formula, plant-based protein, functional wellness formulations and nutritional bars. The company remains committed to products free from synthetic vitamin isolates and unnecessary fillers, with every formula verified through rigorous third-party testing. They will stay true to the principles it was built on: real, whole-food ingredients, uncompromising transparency and products that deliver meaningful benefits without unnecessary additives or complexity.

Founder Billy Merritt continues to serve as Chief Innovation Officer, leading product formulation and education, while Murphy’s addition strengthens the company’s leadership team as it enters its next phase of growth. CEO Lars Hem will continue to oversee the company’s strategic direction and operations.

About Infinity Wellness
Infinity Wellness is a pioneer in whole-food-based wellness, dedicated to creating clean, effective supplements without isolates, fillers or low-grade ingredients. With a focus on transparency, sustainability and results-driven superfood formulas, the company empowers individuals to enhance their health through simple dietary routines. Visit https://liveinfinitywellness.com/ for more information and to purchase products.

About Carolyn Murphy
Carolyn Murphy is one of the defining American models of her generation, with a career spanning more than three decades at the highest level of global fashion and beauty. She first rose to international prominence with her exclusive debut for Prada in the mid-1990s, going on to lead in numerous campaigns some of which include Versace, Calvin Klein, Gucci, Max Mara, and Dolce & Gabbana, establishing herself as a lasting presence in luxury fashion. Carolyn has appeared on more than 75 international covers of Vogue and countless major editorial titles worldwide. In 1999, she was named VH1/Vogue Model of the Year, and in 2000 Vogue recognized her as the “Millennial Supermodel.” In 2001, she began what would become one of the most distinguished and enduring partnerships in the beauty industry: a landmark 25-year contract with Estée Lauder. Her longstanding relationship with the brand stands as one of the longest cosmetic partnerships in modern fashion history, reflecting mutual trust, consistency, and cultural relevance across generations.

www.liveinfinitywellness.com

Infinity Wellness' True Plant Protein, True Greens and True Vitamin C